ActiveCampaign

The ActiveCampaign module lets you automatically subscribe users to your mailing lists and add custom tags when they sign up or purchase a service, allowing you to create targeted email marketing campaigns.

To configure this module you’ll need your API key and URL from ActiveCampaign. Once logged into AC, click on your profile icon and choose Settings (⚙️). From there open the Developer tab. Copy the API URL and Key over to your Wayfront settings.

Now you can create rules for subscribing and tagging users. Each rule can trigger on account signup, any service purchase, or specific services. The recommended workflow for ActiveCampaign is to use tags to identify prospects and customers instead of creating separate lists.

To add multiple tags, separate them with a comma, for example tag1,tag2,tag3.

If you have existing clients you want to sync, use the Subscribe all existing users button at the bottom of the settings page. This processes all current users against your rules — you only need to do this once, as new signups and orders are handled automatically.

Users who have opted out of marketing emails will not be subscribed, even if they match a rule. You can verify the integration by creating a test account or placing a test order and checking that the contact appears in ActiveCampaign with the expected tags.