SPP is now Wayfront

Hey friend 👋

Chris here, the founder of SPP (now Wayfront).

It may look like we’ve sold out, gotten a fancy new brand and are about to change stuff up for no reason. Not on my watch.

SPP was the first platform of its kind. And for the last decade the vision hasn’t changed.

What made us pull the trigger

We've been sponsoring events all over the world and I got to sit down with agency owners who’ve been using our software for years.

And you know what kept coming up? “I love your platform but I can never remember what it’s called.” That's bad.

Or, having to spell out “SPP dot CO” three times in a loud room. Dreadful.

Those conversations made it clear: the name had to go.

Why Wayfront

Wayfront represents the path forward for agencies. It’s about finding your way through running this new breed of ultra scalable agencies, and staying at the frontier of the industry.

What this means for you

Same product. We're shipping updates every month just like before. With a dash of AI.

Same pricing. People are often surprised how affordable the platform is when they find out everything it does. No plans on changing that.

Same workspaces. You've got a [username].spp.co workspace and that isn't changing. But I do recommend linking up your own domain like clients.youragency.com. It's completely free so no reason not to do it.

The SPP legacy

The name is changing but our commitment to helping productized agencies hasn’t. We’ll continue to be relentlessly focused on making your operations smoother.

Thanks for your support 🙏

— Chris & the Wayfront team