An agency CRM that updates itself

Every payment, ticket, and project update feeds the same client record automatically. No syncing, no manual entry.

Client list in a CRM

No credit card required. Includes a free onboarding call.

Unified data

Customer data that stays current on its own

Billing, projects, and support all live in Wayfront, so every client interaction updates the same record. No connecting apps or installing tracking scripts.

Client profile in a CRM
Two-way messaging tied to client records
In-context messaging

Messages live on the client record

Support tickets, project threads, and internal notes are all tied to the client profile. Your team sees the full relationship at a glance instead of digging through disconnected inboxes.

Client history

The full client journey builds itself

From first contact to latest project, every touchpoint is logged automatically. No one on your team has to enter it.

Admin notifications
Lauren Popish
Wayfront has been the perfect solution for my business. The platform is incredibly user-friendly and well-designed. The Wayfront team is also very accommodating and has helped me customize the platform to fit my unique needs. I can't recommend it enough!
Lauren Popish
Founder, The Wave Podcasting
The Wave Podcasting
Sales pipeline

Drag clients through your sales pipeline

Build the stages your agency actually sells through: Lead, Discovery, Qualified, Won, Churned. Automations push clients forward when they pay, subscribe, or finish onboarding, so your pipeline stays accurate without anyone updating it.

Custom stages. Build the stages your agency sells through. Drag clients between them, or let automations do it.

Stage automations. Trigger emails, internal notes, tags, or AI-drafted follow-ups when a client enters or leaves a stage.

Custom fields. Extend client cards with industry, deal value, source, or account manager. Whatever you need to qualify.

Sales pipeline Kanban board with client cards across stages
Companies

Group every contact at a business under one company

Most agency clients are teams. Group everyone at the same business under one company record with shared billing, files, and order history. Your client invites their own coworkers and sets what each one sees, without ever asking you to do it.

Linked client records. Tie every contact at a business to a shared company, with shared billing, files, and order history.

Client-managed coworkers. Clients add their own teammates and set permissions themselves. Your team stays out of it.

Company profile grouping coworkers under one business
Activities

Log calls, notes, and follow-ups on every client

Every client profile has an Activities tab. Log calls, notes, and meeting summaries (author and timestamp attached). Schedule activities for later with a due date and an assignee, and they land in that teammate’s Todo list until they’re done.

Timestamped activity log. Notes, calls, and meetings are stamped with the author and time. The client’s history is always defensible.

Scheduled follow-ups. Set due dates and assign activities to teammates. They appear in the assignee’s Todo sidebar until completed.

Internal only. Activities stay private to your team. Clients never see them in their portal.

Client activities log with scheduled follow-ups

Thousands of productized agencies, $500M+ of services sold & delivered

Stable and secure platform, trusted by agency teams of 2 to 200.

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Track every lead, deal, and client in one agency-focused CRM.