Are agencies scared of AI, or going all in?
We're asking digital agencies one straight question: is AI a threat or the best thing that ever happened to you? Take 2 minutes and see where the industry lands, sorted by agency type.
2 minutes. Anonymous. No signup.
Fear to greed
One number for how agencies really feel about AI
We score how bullish agencies are on AI against how worried they are about it. The two cancel out into a single index, the same way the market's fear-and-greed gauge works. Then we break it down so you can find your corner of the industry.
Current reading
Pending
Where your type lands
See whether performance shops, design studios, or full-service agencies are most bullish, and exactly where you sit next to them.
Hype versus reality
How many agencies actually use AI in client work day to day, versus how many just talk a big game about it.
What clients really want
Whether clients are asking for AI services, and whether agencies bother to tell them when AI did the work.
Find your corner
Every agency type gets its own reading
The needles stay pending until the responses are in. Add yours and the breakdown fills in.
Performance
Pending
Design studio
Pending
Full-service
Pending
Content & SEO
Pending
Built on real answers, not vibes
No login, no name, no company. Your responses are confidential and only ever shown as aggregates. When the report goes out, you'll see exactly how the number was scored and how many agencies it's based on.
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