Profitability Analysis
The process of measuring revenue against costs at the project, client, or service level to identify which work generates the best margins.
Analyze the profitability of your productized services and identify opportunities to increase margins.
Example
After running profitability analysis, an agency discovers their SEO services have 60% margins while their social media management barely breaks even. They decide to raise social media prices and focus sales efforts on SEO packages.
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