Service Tier
Different levels of a productized offering that vary in scope, features, or support, allowing clients to choose based on their needs and budget.
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Optimize pricing for service bundles to maximize perceived value while maintaining profitable margins.
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Example
A social media agency offers three service tiers: Basic (4 posts/week, $1,200/mo), Professional (daily posts + stories, $2,500/mo), and Premium (full management + paid ads, $5,000/mo). Clients self-select based on their needs, and the agency can upsell as results improve.
Related article
Tiered Pricing for Agencies: The Complete Implementation Guide
