GoHighLevel alternative

GHL helps agencies resell software. Wayfront helps agencies deliver services.

Give clients one branded portal to buy services, complete intake, follow delivery, approve work, request support, pay, and renew. Without your clients having to switch CRMs.

No credit card required. Includes a free onboarding call.

Wayfront client portal dashboard with services, projects, messages, and invoices
The short version

HighLevel supplies the tools. Wayfront delivers the work.

Both products can sit under your agency's brand. The useful difference is what clients are expected to do after they log in.

HighLevel

The client needs a marketing stack

Your agency supplies the CRM, funnels, email, SMS, booking, reputation tools, and automation. The client uses software configured and managed under your brand.

  • Client has no established marketing system
  • Agency owns setup and ongoing operation
  • Software resale is part of the offer
Wayfront

The client already has tools

Your client keeps HubSpot, Salesforce, Klaviyo, Slack, Looker Studio, or whatever is already bolted into the business. Wayfront handles the relationship with your agency.

  • Stakeholders, approvals, and internal workflows exist
  • Agency is paid for specialist execution
  • Portal centers on purchased work and support
Victoria Lee
With Wayfront, our client base has grown 215%. It allows us to easily sell services, manage client and team communications, organize payment subscriptions, and run our affiliate scheme.
Watch the case study
Victoria Lee
Founder, 100 Pound Social
100 Pound Social
From sale to brief

Sell the service without selling another app

Put packages, add-ons, and subscriptions on a branded order form. The purchase starts the right intake and delivery workflow automatically.

Package what you already sell. Give clients clear options, quantities, add-ons, and recurring plans without a proposal for every routine request.

Ask questions that match the order. Form rules show the right fields for the service, plan, or add-on the client selected.

Start delivery with the context attached. Create the order, project, tasks, and team handoff from the same purchase.

Wayfront branded order form with agency service packages
Intake that branches

Collect the brief before your team starts chasing it

Established clients have more people, more context, and more approvals. Wayfront keeps the questions, files, due dates, and answers beside the service they bought.

Clients see one clean flow. Your team gets the details it needs to start without rebuilding the brief in email, Slack, and project tools.

Wayfront intake form rules for showing questions based on client selections
The paid client relationship

Keep the work, approvals, billing, and support together

Clients return to one branded portal to check delivery, review files, approve work, ask for help, see invoices, and manage subscriptions.

A portal built around their account. Show services, tasks, reports, files, messages, invoices, and forms on a portal home that matches how your agency works.

Support with the history attached. Tickets sit beside orders, projects, payments, and client details. Your team can answer without asking for the backstory again.

Renew in the same account. Keep subscriptions, payment methods, upgrades, and repeat purchases close to the delivered work.

Wayfront project detail with client messages, tasks, and delivery status
Build your stack

Use Wayfront for the client flow

Wayfront handles the client relationship from purchase through renewal. Add the email, CRM, reporting, and automation tools that fit your agency.

  1. 01

    Sell and onboard in Wayfront

  2. 02

    Deliver and renew in Wayfront

  3. 03

    Add specialist tools as needed

Pricing in August 2026

Compare the model, then compare the price

HighLevel prices around subaccounts, marketing usage, and software resale. Wayfront prices around the agency team and includes unlimited clients.

HighLevel

Published pricing
Starter
$97/mo
Unlimited
$297/mo
Agency Pro
$497/mo

Usage charges apply. Current add-ons include a branded client portal app, AI plans, SEO, dedicated email IPs, and a white-label mobile app.

Base
$129/mo
Base, paid annually
$99/mo
Pro
$299/mo

Base includes 5 team seats. Pro includes 10. Both include unlimited clients, and Wayfront adds no transaction fee to the services you sell.

Which one fits?

Pick the product that matches what the client is buying

Choose HighLevel

The client needs your agency to supply and operate the marketing system.

  • CRM, funnels, email, SMS, booking, and reputation are central to the offer
  • Clients expect the agency to configure and run the stack
  • Reselling the software is part of how you make money

Choose Wayfront

The client already has tools and hired your agency for the work.

  • Services, retainers, and repeat purchases drive the relationship
  • Stakeholders need clear intake, status, approvals, and support
  • The portal should fit beside the client's existing stack
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GoHighLevel vs Wayfront questions

Give established clients a better way to work with your agency.