Episode 7 · · 00:39:40
Why Agencies That Hide Their Pricing Lose Clients
Chris and Alex on why hiding your agency's pricing behind a "book a call" button costs you clients, and what to publish instead.
Hosted by Chris Willow and Alex Zakka from Wayfront.
Show notes
Full show notes
Most agencies still hide their pricing behind a "book a call" button. Chris and Alex break down why that loses you clients rather than protecting you, and why publishing even a simple "starting at" number filters out bad-fit leads before they ever reach your calendar.
They also get into the product-led model for agencies (let the packages do the selling instead of chasing people), pricing psychology and why charging more can earn you more respect, and the competitor fear that keeps most agencies quiet about their rates.
Plus: conference season, the new AI Fear & Greed Index survey, and the Wayfront updates shipping right now including AI onboarding and semantic search in the app.
Wayfront is the client portal and billing platform for agencies that sell productized services. Your order form kicks off onboarding automatically, the work lives in the client portal, and your team can use AI from day one.
Try Wayfront free for 14 days (no credit card required): https://wayfront.com/trial