Episode 6 · · 00:50:06
We Asked an Agency Owner If AI Is Killing the Agency Business
Our first ever guest. Joey Sendz from Instant Press joins us to talk through whether AI is killing the agency business or just raising the bar. AI writing slop, vibe-coded websites, the OpenAI support black hole, white-labeling, and whether starting an agency is still the fastest way to make money.
Hosted by Chris Willow and Alex Zakka from Wayfront.
Featuring Joey Sendz, Founder of Instant Press.
Show notes
Full show notes
We sat down with our first podcast guest, Joey Sendz, founder of the PR agency Instant Press and a longtime Wayfront customer.
The big question: is AI killing agencies, or just changing the job? Joey makes the case that it's raising the bar rather than wiping anyone out, and we get into why everything AI touches starts to look the same, why hand-made and weird wins now, and how vibe-coded websites are drifting down-market.
We also cover the OpenAI ad platform and its total lack of support, the ticket Joey sent that pushed us to move our MCP to every plan, how he runs client orders through Claude and the Wayfront MCP, white-labeling and the two kinds of clients, and whether starting an agency is still the fastest path to your first 10K a month.
Joey Sendz runs Instant Press. Chris and Alex host No Custom Work, brought to you by Wayfront.