Does Cold Outreach Still Work?! (We Even Tried Physical Mail)

Does cold outreach actually work? We get into the honest version this week: relevance and timing beat raw volume, the pros run hundreds of inboxes, and short emails win because nobody reads anything. We also revisit our physical cold mail experiment, where we sent packages to agencies and got exactly one call back.

From there it's founder brands on LinkedIn: why walls of text flop, why hooks and memes win the feed, and what positioning looks like for a personal brand. Plus the $5 Fiverr CEO verdict and the shady world of pay-to-publish directories.

Then the practical stuff: the Wayfront redesign is rolling out to every workspace with a mobile experience that finally feels like an app, the feedback button is back, and Chris finished a BigQuery data warehouse that pulls ads, analytics, and survey data into one place so AI can surface insights instead of static dashboards. And yes, our AI agent quietly changed the pricing on a side project, and someone tried to pay. We wrap on why leads need 7 to 10 touchpoints before they buy.