White Label Partner
An external vendor or agency that fulfills work on your behalf, delivering services under your brand name while remaining invisible to your clients.
Example
A marketing agency sells SEO services but lacks in-house expertise. They partner with a white label SEO provider who handles all technical work, link building, and reporting. The agency maintains client relationships and strategy while the partner handles fulfillment—allowing them to offer comprehensive services without building an operations team.
Related article
What Is White Labeling and What Are Its Benefits
