Productization

The process of transforming custom, one-off services into standardized, repeatable offerings with fixed scope, pricing, and deliverables.

Example

A web design agency stops quoting custom projects and instead creates three website packages: Starter ($2,500), Growth ($5,000), and Enterprise ($10,000). Each package has defined deliverables, timelines, and revision rounds—eliminating scope negotiations and making sales predictable.

Related terms

Productized Service Service Bundling Service Catalog Value-Based Pricing

Related article

What Is Service Productization?
Performance Metrics Productized Service

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