Productization
The process of transforming custom, one-off services into standardized, repeatable offerings with fixed scope, pricing, and deliverables.
Example
A web design agency stops quoting custom projects and instead creates three website packages: Starter ($2,500), Growth ($5,000), and Enterprise ($10,000). Each package has defined deliverables, timelines, and revision rounds—eliminating scope negotiations and making sales predictable.
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