Churn Rate

Churn rate is the percentage of clients who stop using your service within a specific time period. It’s a key metric that reflects customer retention and helps agencies understand how well they’re maintaining long-term relationships.

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Calculate the lifetime value of your clients to make informed decisions about acquisition and retention strategies.

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Example

If an agency had 100 clients at the start of the month and lost 5 by the end, their churn rate for that month would be 5%.

Related terms

Account Management Client Lifetime Value (CLV) Client Onboarding

Related article

7 Ways to Build a Strong Agency-Client Relationship
Capacity Planning Client Concentration

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