Churn Rate
Churn rate is the percentage of clients who stop using your service within a specific time period. It’s a key metric that reflects customer retention and helps agencies understand how well they’re maintaining long-term relationships.
Calculate the lifetime value of your clients to make informed decisions about acquisition and retention strategies.
Example
If an agency had 100 clients at the start of the month and lost 5 by the end, their churn rate for that month would be 5%.
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