Kick-Off Meeting
The initial meeting between an agency and client at the start of a project to align on goals, expectations, deliverables, timeline, and communication protocols.
Example
After signing a website redesign contract, the agency schedules a kick-off meeting with the client’s marketing team. They review the scope of work, confirm key stakeholders, establish approval workflows, set milestone dates, and agree on a weekly check-in schedule. Everyone leaves aligned on what success looks like.
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