CRM (Customer Relationship Management)
CRM software helps businesses manage interactions and relationships with current and potential customers. It organizes contact information, tracks communication, and supports sales and marketing efforts.
Example
An agency might use a CRM to keep track of client details, schedule follow-ups, and monitor the progress of sales leads—all integrated with their client portal.
Related terms
Related article
The meaning of CRM: Definition & How It Can Help You
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