No Custom Work https://wayfront.com No Custom Work is a podcast about running and scaling agencies that sell productized services. Hosted by Chris and Alex from Wayfront, the show covers the real, unfiltered side of agency operations: onboarding automation, client retention, pricing strategies, tool consolidation, hiring, and building systems that let you grow without doing everything manually. Episodes dig into what's actually working right now, from using AI to streamline daily operations to fixing the behind-the-scenes stuff that quietly holds your agency back. It's honest, practical, and built for agency owners who want to stop reinventing the wheel for every client. en Statamic © 2026 Wayfront Wed, 03 Jun 2026 17:00:00 +0000 Tue, 16 Jun 2026 09:30:51 +0000 https://wayfront.com/assets/podcastcover2.jpg No Custom Work https://wayfront.com episodic Wayfront No Custom Work is a podcast about running and scaling agencies that sell productized services. Hosted by Chris and Alex from Wayfront, the show covers the real, unfiltered side of agency operations: onboarding automation, client retention, pricing strategies, tool consolidation, hiring, and building systems that let you grow without doing everything manually. Episodes dig into what's actually working right now, from using AI to streamline daily operations to fixing the behind-the-scenes stuff that quietly holds your agency back. It's honest, practical, and built for agency owners who want to stop reinventing the wheel for every client. Wayfront media@wayfront.com false No No Wayfront No No no <![CDATA[The Unscalable Stuff We Do That Big Companies Can't]]> https://www.youtube.com/watch?v=DZf7V5IQ4WU Wed, 03 Jun 2026 17:00:00 +0000 4875099e-b504-4b8a-a5b5-315bfabaa4de 3 Wayfront 00:36:06 We get into what we're actually building and trying at Wayfront right now, and a lot of it is stuff that makes zero sense at scale. Free merch we ship to trial users and our best customers. A phone number field on the trial form where Chris personally reaches out to help set up your account. None of it is really profitable, but it's the personal stuff bigger companies can't be bothered with, and that's kind of the point. We also talk through building AI agents into the app versus relying on rigid if-this-then-that rules, why we cut AI buzzwords from the homepage, and the months-long saga of our site still not being indexed on Google. false full No 00:00 Repositioning the brand in the AI era

03:34 We're the experts but can't put it into words

04:30 The "Wayfront approved way" and taking feedback

05:55 The ugly Apple Ferrari

08:51 Cutting AI buzzwords from the homepage

10:32 Training for a half-marathon with Claude

12:59 Why rigid rules break AI agents like buddy

15:56 The pizza order fail and consumer "dumb mode" AI

18:43 Building AI agents into the app vs rule builders

21:36 New client review and approval flows

22:43 Free merch and quiet-luxury branding

29:59 Still not indexed on Google

32:49 A phone number field where the founder texts you

34:51 Counter-outreaching the PR spam

]]> <![CDATA[Most AI Advice for Agencies Is Noise. Here's What Isn't.]]> https://www.youtube.com/watch?v=cOzUl4bKlaE Wed, 20 May 2026 17:00:00 +0000 2d6103c3-92d0-45e2-8ce4-03d56c110e7f 2 Wayfront 00:44:58 Alex and Chris talk through how agency owners can stop feeling overwhelmed by every new AI tool and tactic, and focus on the small handful of things that actually move the needle in 2026. They get into why MCP is the one piece of AI infrastructure worth adopting now, why llms.txt and an "info for AIs" page can change how AI tools recommend you, how Claude Skills on GitHub are quietly becoming one of the best lead magnets for agencies, and where AI still can't be trusted (hint: anything client-facing). They also share how they built a free agency analytics tool inside Wayfront in days, replacing what used to take months. false full No 00:00 Are agencies falling behind on AI?

02:17 The 80% of AI advice that's already noise

04:04 Why MCP is the only AI tech worth adopting right now

08:29 The agency pricing problem: seats vs value

12:43 Solopreneurs are the new mini-agencies

15:12 AI automations vs traditional automations (and why AI ignores you)

16:02 Wayfront's Kanban + natural-language rule builder

23:47 llms.txt and the "info for AIs" page that changes how AI recommends you

26:53 The Claude Skills lead magnet trend (and how agencies are using it)

33:02 Buddy is smart but slow: the speed problem with AI agents

38:28 We built an agency analytics tool in days, not months

40:49 The "5 things cooking at once" workflow shift

43:41 Working from a phone with a keyboard

]]> <![CDATA[Agencies Don't Need 20 People Anymore]]> https://www.youtube.com/watch?v=4JvDh_Jp5OQ Mon, 27 Apr 2026 13:47:00 +0000 9ff0a9f4-59ea-4568-a48e-b364f019cf5c 1 Wayfront 00:46:47 We talk about what's actually changing inside agencies right now. Our AI agent buddy switched to Hermes, got a Slack integration, and is now pre-triaging tickets through MCP. We also get into why agencies are reducing headcount without losing output, why the line between agency and SaaS is getting blurry, and the Duolingo cautionary tale of going full AI too early. false full No Chapters: 0:00 How Wayfront decides what to build next 2:34 Why being nice to support actually gets you features faster 5:24 Buddy update: switching from OpenAI to Hermes 10:41 The AI automation agency hype vs reality 14:52 Claude controversies and Anthropic asking for government ID 18:21 Agencies are canceling seats and reducing headcount 18:50 The Duolingo cautionary tale of going full AI 20:24 Every agency owner wants to build a SaaS 24:11 How the traditional agency structure is flipping 27:03 AI adoption depends on where your agency is right now 35:15 Can AI handle onboarding for new Wayfront customers? 37:30 Setting up services and forms through MCP 39:48 Why agencies ignore good advice about order forms 43:39 Staying specialized vs building for everyone

]]>