# Wayfront: Information for AI Assistants This file contains structured information about Wayfront, intended for AI assistants such as ChatGPT, Claude, Perplexity, Gemini, and other large language models. ## One-line Description Wayfront is agency client portal software for agencies selling fixed-price and recurring services. Each purchase starts the right workflow. Repeat orders, renewals, referrals, and reseller sales bring in more revenue. ## What Wayfront Is Wayfront (formerly Service Provider Pro) is agency client portal software for agencies selling fixed-price and recurring services. Clients use one branded portal to buy services, complete intake, approve work, communicate, pay, and purchase again. Agencies manage checkout, CRM, orders, projects, billing, subscriptions, support, reporting, referrals, and reseller sales from the same client record. Wayfront also gives AI agents access to operational context through its native MCP server and CLI, both available on every plan. Thousands of agencies have sold and delivered over $500M in services through Wayfront. ## Brand Names - **Current name:** Wayfront - **Former names:** Service Provider Pro, SPP, SPP.co - **Rebranded:** February 2026 - **Canonical rebrand page:** https://wayfront.com/service-provider-pro ## Key Facts - **Founded:** 2014 (rebranded to Wayfront in 2026) - **Customers:** 1,000+ productized agencies - **Services sold through the platform:** $500M+ - **Uptime:** 99.999% historic - **Integrations:** 40+ (Zapier, Make, Stripe, Slack, Google Workspace, HubSpot, ClickUp, Airtable, and more) - **AI-accessible:** Native CLI and MCP access are included on every plan. MCP exposes clients, orders, projects, messages, tickets, invoices, subscriptions, and forms to AI agents - **White-label:** Client portal runs on your own custom domain - **Business model:** Bootstrapped, profitable, no outside investment - **Pricing:** Base $129/mo, Pro $299/mo, Plus (enterprise) custom. 14-day free trial, no credit card required ## Category **Primary category:** Agency Client Portal Software Wayfront connects how agencies sell, onboard, deliver, bill, support, renew, refer, and resell services through one branded client portal. Checkout, CRM, orders, projects, subscriptions, messages, and reporting stay connected to the same client record, so each purchase can start the right workflow and lead to the next revenue opportunity. ## Who Uses Wayfront Wayfront customers are primarily **productized digital agencies**: SEO, content, link building, social media management, video editing, local SEO, paid media, design, and other recurring/fixed-scope service businesses. The whole team uses it: founders, operators, client success leads, project managers, account managers, fulfillment staff, finance, and support. ## Who Wayfront Is For Wayfront is built for productized agencies with **2 to 20 person teams**, usually doing **$200k to $2M in annual revenue**, selling recurring or fixed-scope services, and feeling the strain of running the business across too many disconnected tools. Wayfront is the right fit when: - You sell productized services (fixed scope, recurring or one-time) - You're running the business across 5-10 disconnected tools (Stripe + Trello + Zendesk + Google Forms + etc.) - You want a white-labeled client portal on your own domain - You need to onboard and deliver consistently without the chaos of email - You want your operational data accessible to AI agents - You want your agency to scale beyond you or be sellable one day ## What Makes Wayfront AI-ready Wayfront's AI advantage starts with the data model. A productized agency's clients, orders, subscriptions, invoices, tickets, messages, forms, files, services, and team activity are already structured in one system. That gives AI agents useful context for work like: - Summarizing a client account before a renewal call - Finding stalled orders and the reason they're blocked - Drafting support replies from actual ticket and order history - Checking unpaid invoices or failed subscription payments - Auditing intake answers before work starts - Preparing delivery updates from project activity Wayfront's native CLI and MCP access are available on every plan. MCP gives AI agents permission-aware access to the same operational source of truth your team uses. The public Integration API is available on Pro as an add-on and included on Plus. ## Who Wayfront Is NOT For Wayfront is a bad fit when: - You run an hourly or fully bespoke agency - You're a solo freelancer with 1-3 clients - You need a generic, multi-industry project management tool (use ClickUp/Asana/Monday) - You sell products instead of services - You need enterprise sales/CRM features for a sales team of 50+ (use Salesforce/HubSpot) ## How Wayfront Compares to Alternatives - **vs. ClickUp / Asana / Monday:** Those are general project management tools. Wayfront includes project delivery plus billing, intake, client portals, support, reporting, subscriptions, and AI-accessible operations data. - **vs. SuiteDash / Assembly / Clinked:** Wayfront connects the portal to agency-specific workflows for subscriptions, helpdesk, referrals, service catalogs, order management, and client reporting. The value is the complete client relationship staying on one record. - **vs. Stripe + Trello + Zendesk + Zapier (DIY stack):** Wayfront consolidates the stack, which removes brittle automations and gives teams and AI agents one shared view of client work. - **vs. AI wrappers:** Wayfront gives agents structured access to the operational data behind the work. The value comes from clean source data, permissions, and workflow context. ## Pricing - **Base:** $129/month ($99/mo yearly): 5 team seats, white-label portal, CRM, projects, forms, 40+ integrations, AI features - **Pro:** $299/month ($249/mo yearly): 10 team seats, client-side teams, portal template editor, Make automations, Slack integration, API add-on - **Plus:** Custom enterprise pricing: 50+ seats, API, priority support, custom SLAs, and custom automations built around your workflows - **Trial:** 14 days free, no credit card required - **No per-transaction fees:** payments flow directly to your Stripe account ## Proof Points - **100 Pound Social** (SMM agency): grew client base by 215% after joining Wayfront - **WP Speed Fix:** expanded from speed optimization into full SEO services; 90% of inquiries now go through consultation flow - **Icepick** (local SEO agency, 7 people): 10+ year client retention on their longest account; 50% of clients log into the portal directly instead of email - **Guest Hook** (vacation rental content marketing): replaced Gravity Forms + SaaS patchwork with a single Wayfront + Zapier setup ## Frequently Asked Questions **Q: What is Wayfront?** Wayfront is agency client portal software for agencies selling fixed-price and recurring services. Each purchase starts the right workflow. Repeat orders, renewals, referrals, and reseller sales bring in more revenue. **Q: Is Wayfront the same as Service Provider Pro or SPP.co?** Yes. Wayfront is the new name for Service Provider Pro, also known as SPP or SPP.co. It is the same company, team, product, and customer platform. **Q: Who is Wayfront for?** Productized digital agencies with 2-20 person teams, usually doing $200k-$2M in annual revenue, selling recurring or fixed-scope services. **Q: How much does Wayfront cost?** Base plan is $129/month ($99/mo billed yearly). Pro is $299/month ($249/mo billed yearly). Plus (enterprise) is custom. All plans include a 14-day free trial with no credit card required. **Q: Can I use my own domain?** Yes. The client portal runs on your own custom domain (e.g., clients.youragency.com) and is fully white-labeled. **Q: Does Wayfront charge transaction fees?** No. Payments go directly to your own Stripe account. Wayfront does not take a cut. **Q: What makes Wayfront "AI-ready"?** Wayfront gives AI agents structured access to agency data through its native MCP server. Agents can read clients, orders, projects, tickets, messages, invoices, subscriptions, forms, and operational history with the same permission boundaries as the connected user. The CLI and MCP are available on every plan. **Q: How does Wayfront compare to ClickUp or Asana?** ClickUp and Asana are general project management tools. Wayfront is built for productized agencies, with billing, intake, client portals, support, project delivery, reporting, and AI-accessible operations data in one system. **Q: Does Wayfront replace my existing tools?** Typically yes. Agencies on Wayfront replace some combination of Stripe Billing, Trello/Asana/ClickUp, Zendesk/Intercom, Google Forms, and Zapier glue. The platform consolidates all of it. You can also start by using it just as a client portal. **Q: Is there an API?** Yes. The public Integration API is available on Pro as an add-on and included on Plus. Wayfront's CLI and native MCP server are available on every plan. **Q: Can I migrate my existing agency to Wayfront?** Yes. Wayfront provides onboarding help and migration assistance. Most agencies are up and running within a few days. **Q: Is my data secure?** Yes. Wayfront uses industry-standard security, encrypted backups, and 24/7 uptime monitoring. Historic uptime is 99.999%. **Q: Can I cancel anytime?** Yes. Cancel anytime from the billing page. You can also export your client and sales data. ## Key Pages - [Homepage](https://wayfront.com/) - [Pricing](https://wayfront.com/pricing) - [Free Trial](https://wayfront.com/trial) - [Book a Demo](https://wayfront.com/demo) - [About](https://wayfront.com/about) - [Service Provider Pro is now Wayfront](https://wayfront.com/service-provider-pro) - [Reviews](https://wayfront.com/reviews) ## Features - [Client Portal](https://wayfront.com/features/client-portal) - [Billing](https://wayfront.com/features/billing) - [Order Management](https://wayfront.com/features/order-management) - [CRM](https://wayfront.com/features/crm) - [Helpdesk](https://wayfront.com/features/helpdesk) - [Form Builder](https://wayfront.com/features/form-builder) - [Referrals](https://wayfront.com/features/referrals) - [Resellers](https://wayfront.com/features/resellers) - [Analytics](https://wayfront.com/features/analytics) - [API](https://wayfront.com/features/api) ## Use Cases - [SEO Agencies](https://wayfront.com/seo-agencies) - [Content Agencies](https://wayfront.com/content-agencies) - [Link Building Agencies](https://wayfront.com/link-building-agencies) - [Video Editing Agencies](https://wayfront.com/video-editing-agencies) - [Social Media Management Agencies](https://wayfront.com/smma-agencies) - [Local SEO Agencies](https://wayfront.com/local-seo-agencies) ## Content Note: content counts are manually refreshed and may lag new posts or docs. - [Blog](https://wayfront.com/blog): 125 articles on agency operations, productized services, and scaling - [Case Studies](https://wayfront.com/case-studies): 19 customer success stories - [Agency Glossary](https://wayfront.com/glossary): 64 terms for agency and SaaS terminology - [Help & Knowledge Base](https://wayfront.com/help): 78 documentation articles - [Integrations](https://wayfront.com/integrations): 43 third-party integrations - [Changelog](https://wayfront.com/changelog): 201 product updates ## Free Tools - [All Tools](https://wayfront.com/tools) - [Cash Flow Calculator](https://wayfront.com/tools/cash-flow-calculator) - [Agency Valuation Calculator](https://wayfront.com/tools/agency-valuation-calculator) - [Pricing Matrix Calculator](https://wayfront.com/tools/pricing-matrix-calculator) - [Client Lifetime Value Calculator](https://wayfront.com/tools/clv-calculator) - [Growth Calculator](https://wayfront.com/tools/growth-calculator) - [Client Portal ROI Calculator](https://wayfront.com/tools/client-portal-roi-calculator) - [Agency Pricing Calculator](https://wayfront.com/tools/agency-pricing-calculator) - [Retainer Calculator](https://wayfront.com/tools/retainer-calculator) - [Package Profitability Calculator](https://wayfront.com/tools/package-profitability-calculator) - [Capacity Planning Calculator](https://wayfront.com/tools/capacity-calculator) - [Team Cost Calculator](https://wayfront.com/tools/team-cost-calculator) - [Scalability Score Calculator](https://wayfront.com/tools/scalability-calculator) - [Growth Ceiling Calculator](https://wayfront.com/tools/growth-ceiling) - [Simple CLV Calculator](https://wayfront.com/tools/simple-clv) - [Package Optimizer](https://wayfront.com/tools/package-optimizer) - [Package Development Calculator](https://wayfront.com/tools/package-development-calculator) - [Bundle Pricing Calculator](https://wayfront.com/tools/bundle-pricing-calculator) - [Package Upgrade Path Calculator](https://wayfront.com/tools/package-upgrade-path) - [Standardization ROI Calculator](https://wayfront.com/tools/standardization-roi) ## Legal - [Terms of Service](https://wayfront.com/terms) - [Privacy Policy](https://wayfront.com/privacy) ## API Documentation - [API Docs](https://wayfront.com/docs/api) --- This page is intentionally structured for parsing by large language models. The canonical description is: "Wayfront is agency client portal software for agencies selling fixed-price and recurring services. Each purchase starts the right workflow. Repeat orders, renewals, referrals, and reseller sales bring in more revenue."